SEOcodex

seocodex.app/
81
1 year ago
81
1 year ago
81
1 year ago
81
1 year ago
83
1 year ago
81
www.apple.com

www.apple.com

This webpage has received an SEO score of 81 out of 100. We have identified a total of 12 issues, 28 passed tests based on 40 total tests.

Its score is below the average of 84 (3.57%) , based on 116 global audits with 4812 total tests.

0.009 ms
37.606 ms
188.86 KB
157 requests

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

1 year ago
None
1 year ago
Basic document setup
Doctype declaration

html

The doctype declaration tells the browser about what document type to expect.
Language attribute

en-US

The language attribute tells browsers and search engines your webpage’s main language, improving accessibility and accuracy.
Meta charset

utf-8

The meta charset tag ensures your website uses the correct character encoding, preventing broken or garbled text and improving user experience.
Meta viewport

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag ensures your website adapts to different screen sizes, improving mobile usability and user experience, which are crucial for SEO and engagement.
Favicon

https://www.apple.com/za/

The favicon is a small icon that represents your website in browser tabs, bookmarks, and search results, improving branding and user recognition.
On-page SEO
Title

Apple

5 characters

Title is too short.

It is recommended to have at least 30 characters in your title. Ideally between 50-60 characters.
Meta description

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

172 characters

Meta description is too long.

It is recommended to keep your meta description between 50-160 characters.
H1 tag

Apple

5 characters

H1 tag is too short.

It is trivial to have at least 10 characters in your H1 tag. Ideally between 10-120 characters.
Meta robots

No meta robots tags have been used.

We tested your webpage for the noindex and none properties on the meta robots tag. They should not be included in your webpage to avoid being excluded from search engines.
Header robots

No robots header tag has been used.

We tested your webpage for the noindex and none properties on the X-Robots-Tag header. This header tag should not be included in your webpage to avoid being excluded from search engines.
Canonical URL

https://www.apple.com/

The canonical tag prevents duplicate content by specifying the preferred URL, resolving issues with query parameters, non-www, and www versions and other potential issues.
SEO friendly URL

https://www.apple.com

SEO-friendly URLs are clean, readable, lowercase, and use hyphens without special characters or query strings.
Open graph

  1. og:title

    Apple

  2. og:description

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

  3. og:url

    https://www.apple.com/

  4. og:locale

    en_US

  5. og:image

    https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202110180743

  6. og:type

    website

  7. og:site_name

    Apple
Open Graph tags optimize how your content appears on social media platforms, enhancing click-through rates and traffic.
Schema.org structured data

Your current plan does not allow you to access this feature.

Other headings
  1. There’s still time to work your magic.
  2. Heartstrings
  3. iPhone 16 Pro
  4. Apple Footer
  1. iPhone 16
  2. iPad Air
  3. Apple Watch Series 10
  4. MacBook Air
  5. Apple Trade In
  6. Apple Card
  7. Apple TV+
  8. FAM Gallery
  9. Shop and Learn Shop and Learn
  10. Apple Wallet Apple Wallet
  11. Account Account
  12. Entertainment Entertainment
  13. Apple Store Apple Store
  14. For Business For Business
  15. For Education For Education
  16. For Healthcare For Healthcare
  17. For Government For Government
  18. Apple Values Apple Values
  19. About Apple About Apple
H2 to H6 headings should be used across your webpage to properly structure your content, improve readability and help search engines to understand your webpage structure.
Meta keywords

Meta keywords are missing.

Meta keywords are no longer relevant for Google SEO; however, other search engines, such as Baidu and Yandex, still consider them.
Content quality & markup
Words count

966 words

It is significant to have at least 300-500 words on your webpage. Ideally longer (1,000-2,500 words) & high quality content performs even better.
Top used words

apple

61

and

36

in

26

for

25

the

19

or

18

with

17

to

14

trade

13

more

12

of

12

a

11

hearing

11

iphone

11

learn

10

card

10

store

10

shop

9

now

9

all

9

on

9

ipad

8

is

8

available

8

may

8
Deprecated HTML tags

No deprecated tags found.

Deprecated HTML tags are outdated elements no longer recommended for use, as they are replaced by modern alternatives to improve web standards and functionality.
Inline CSS

  1. <div>

    background-color: #040303

  2. <div>

    background-color: rgb(230,230,230)

  3. <div>

    background-color: #2047b6

  4. <div>

    background-color: #f4f8fb

  5. <div>

    background-color: rgb(205,199,199)

  6. <div>

    background-color: #100706

Inline CSS found.

Avoid using inline CSS. Move styles to external stylesheets for better performance and maintainability.
Plaintext emails

No plaintext emails found.

Plaintext emails on webpages are bad because they can be easily scraped by bots, leading to spam.
Text to HTML ratio

6%

A higher text-to-HTML ratio signals valuable content, efficient coding, and better user experience, all boosting SEO rankings.

Text to HTML ratio is too low.

It is good to have a higher than 15% text to HTML ratio.
Media & image optimization
Image formats

All images use the WebP, AVIF or SVG modern formats.

AVIG, WebP and SVG optimize SEO by reducing image sizes for faster loading, maintaining quality, and enhancing user experience with modern browser support.
Image alt attributes

All images have the alt attribute.

Alt attributes improve SEO by describing images for search engines, enhancing accessibility for visually impaired users, and ensuring proper content indexing.
Lazy loading images

All images use the loading="lazy" attribute.

The loading="lazy" attribute improves SEO and page speed by deferring the loading of images until they are visible in the viewport, reducing initial page load time.
Technical & performance factors
robots.txt page

https://www.apple.com/robots.txt

We tested your site for the robots page existence, it's validity & exclusion rules.
404 page

www.apple.com/404-page-test-bf34c9c26b9e89065040dae0ae0b51ed - 404

We tested your site against a randomized URL on your webpage so that we can validate if your site returns a 404 status code.
Server tag

Apple

This header tag should not be included in your webpage to avoid being used by attackers to find potential vulnerabilities.

Server tag is public.

Make sure to remove the server HTTP header tag to avoid exposing details about your server.
Server compression

gzip (GNU zip)

188.86 KB non-compressed vs 40.7 KB compressed (-78% difference)

Server compression, like gzip or Brotli, reduces the size of web resources, leading to faster load times.
Response time

37.606 ms

Response time is crucial for SEO; faster pages improve rankings, user experience, and reduce bounce rates.
Page size

188.86 KB

A smaller page HTML size ensures faster initial page load, improving user experience, reducing server load & bandwidth, and boosting SEO rankings.

Page size is too big.

It is recommended to keep your page size below 150 kB (kilobytes).
DOM size

827 nodes

A smaller DOM size ensures faster rendering, smoother interactivity, and better performance, especially on resource-limited devices.
HTTP requests

157 total HTTP requests found

HTTP requests are calls a webpage makes to fetch resources (e.g., images, CSS, JS), and too many slow down loading, negatively impacting SEO and user experience.

Too many HTTP requests.

Consider optimizing your assets by minifying, combining files, and using CDNs where possible to improve page performance.
HTTP/2 enabled

None

HTTP/2 improves website performance by enabling faster page load times and better resource handling, enhancing user experience and SEO.
Secure URL (HTTPS)

Yes

HTTPS secures data with encryption, boosts trust, and improves SEO rankings as search engines favor safe websites.
Valid SSL Certificate

Yes

A valid SSL certificate ensures secure connections, builds user trust, and prevents warnings in browsers.
Safe browsing

Your current plan does not allow you to access this feature.

Strict Transport Security

Your current plan does not allow you to access this feature.

Links
Google search preview
www.apple.com
https://www.apple.com

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Bing search preview
www.apple.com
https://www.apple.com

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Yandex search preview

Apple

www.apple.com
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.